Fonts and dialogue boxes need love too

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Working on marketing and communications at a game studio it’s easy to believe that game development is all press releases and innovative social media campaigns. I post a picture up on Facebook and get a few people to LIKE, SHARE or COMMENT on it and then presto the game is released.

Apparently there’s a lot more that goes into making a game than most of us marketers know. For example today HUGS’ CEO & Creative Director Eric Foster showed me the above screenshot and told me about how the team had been adding new fonts and dialogue boxes today. It’s a little thing that myself, and most gamers, probably don’t even really notice consciously or even think about when we consider what goes into creating the games we love.

It may not be sexy like a sponsorship with Anna Kendrick or featuring our game on Conan, but dialogue boxes and font choices are the sorts of things that need to be done to make a game. If we don’t notice them when they’re done well we sure as heck notice when they’re done poorly.

Me?

I’ll be over here trying to see if we have the budget to hire Anna Kendrick to be in our launch trailer (spoiler: we don’t) and putting something on Facebook asking people to LIKE, SHARE or COMMENT this blog post.